News & Insights

Listen to IPLive on CliffCentral.com: Episode 1 - Trade Secrets and Coca-Cola
The IPLive team collaborated with the CliffCentral.com to produce a series of podcasts on IP law. The goal of the series is to make IP more accessible and understandable. We’re also hoping that our parents begin to understand what it is we do here too. We hope you give it a listen and give us some feedback […]
November 14 2017

Artificial Intelligence and Blockchain | How will these impact IP law?
Artificial Intelligence and IP Law A recently published White Paper titled “Artificial Intelligence, Human Expertise – How technology and trade mark experts work together to meet today’s IP challenges” is definitely worth a read for anyone interested in AI and how it may effect IP law in the years to come (published by Compumark and […]
November 14 2017

Silverware for IPLive: Jean Bruneau wins the Chris Job Award!
Each year the South African Institute of Intellectual Property Law (“SAIIPL“) administers and runs the Trade Mark Practitioner examinations. These are practice-based examinations that, if passed, allow the candidate to formally qualify as a Trade Mark Practitioner and automatically become a Fellow of the Institute. These examinations are tough, consisting of a series of introductory […]
November 07 2017

How to fight counterfeiters and create a global brand - Lessons from TRX™
How a Navy Seal fought off copy-cats and created a global empire After featuring a Planet Money podcast episode which focused on resurrecting a famous American brand, we look at another excellent podcast this week: How I Built This with Guy Raz. Some of my favourite episodes so far include the stories behind powerful businesses […]
October 03 2017

AN SA TWIST IN THE 'COLA WARS' | COURT RULING
Author: Kelly Thompson The Supreme Court of Appeal handed down a landmark decision on Friday involving a trade mark dispute between two of the world’s largest beverage manufacturers, PepsiCo Inc (Pepsi) and Atlantic Industries (Atlantic), a wholly-owned subsidiary of The Coca-Cola Company. This case was not your typical “cola war”, but rather involved TWIST, the […]
September 20 2017

USE IT OR LOSE IT! HOW AN ICONIC BUT FORGOTTEN BRAND WAS RESURRECTED IN THE USA
How a savvy entrepreneur resurrected America’s “original cream-filled chocolate cookie”. As far as podcasts go, NPR’s Planet Money is right up there with the best! Which is why we were doubly delighted to hear an updated episode regarding the resurrection of the Hydrox chocolate cookie which had a strong focus on the nature of trade mark rights.
August 29 2017

LOUIS VUITTON AND THE BASOTHO BLANKET | POWER FM
Iman Rappetti talks to Partner, Darren Olivier, and Associate, Maureen Makoko, about the upcoming Adams & Adams IP Evening Series, as well as the recent controversy over Basotho designs and well known fashion house Louis Vuitton as a case study. At a recent IP Evening Series event in Soweto, Darren explained that “fashion and crafts are a […]
July 26 2017

ROCK ON! HAND GESTURES AS TRADE MARKS
Hand gestures are a part of everyday life of a large number of cultures and civilizations. People use them to indicate approval, disapproval, pleasure or displeasure with something or someone. It is a shorthand method of communicating. Is a hand gesture a trade mark, or can it even be registered as a trade mark? The […]
July 25 2017

A SUGGESTED FRANCHISING PLAN FOR AFRICA
Africa needs to develop small and medium sized businesses across the continent. A good vehicle to adopt to substantially contribute towards this initiative, is franchising. This includes adopting successful and appropriate business systems and prudently locating them, so as to as far as possible ensure their success. The plan should commence with a study of […]
June 26 2017

REPORT | MADRID IN AFRICA
Memorandum on the effectiveness of International (MADRID) Registrations in Africa. Introduction The international trade mark registration system (known as the Madrid system) is administered by the World Intellectual Property Organization (WIPO) based in Geneva, Switzerland. It is considered to be a one-stop solution for the registration and management of trade marks worldwide. Brand owners from […]
April 24 2017

What Are Trade Secrets And How To Protect It?
A Trade secret is information that is useful in the industry and that is kept confidential. It is information that imparts value to its holder and one that provides a competitive edge over its competitors. Should information that constitutes as a trade secret be leaked, it could have a major negative effect on the business. […]
April 09 2017

TRADITIONAL KNOWLEDGE AS A TRADE SECRET
In June 2016, The Protection of Traditional Knowledge, Genetic Resources and Expressions of Folklore Act, 20161 (“the Act”) came into force in Zambia. The Act’s preamble indicates that the aim is to: provide for a transparent legal framework for the protection of, access to, and use of traditional knowledge, genetic resources and expressions of folklore […]
March 28 2017

IP Insights | GrowthHub
The founders of GrowthHub are building a community amongst the South African start-up scene that you should keep an eye on. They hold regular events and aim to add value to the start-up community by bringing in guest speakers from a range of sectors and offering entrepreneurs within the network the opportunity to showcase their […]
March 12 2017