CEO Sleep Out


Leading intellectual property and commercial law firm, Adams & Adams, has proudly announced its participation, as Stakeholder Partner, in The Sun International CEO SleepOut™ for the second year in a row.

In making the announcement, Adams & Adams’ Chairman, Gérard du Plessis explained the firm’s rationale for extending its involvement in the innovative campaign; “In a recent global CEO survey, more than three-quarters of the CEOs interviewed worldwide agreed that business success in this century would be defined by more that just financial profit. Big business can help solve some important problems in the world today, and I believe we have found the ideal platform and partner in The CEO SleepOut™ initiative – a drive that helps us balance our bottom-line objectives with the need for responsible business practices.”

As a Stakeholder Partner since the first CEO SleepOut™ in 2015, Adams & Adams has been profoundly involved in both the fundraising and outcomes aspects of the initiative. The firm’s involvement last year, which included participation by clients, suppliers, staff and partners alike, resulted in it raising a contribution of well over R500 000 – the third highest contribution of all participants.

“Adams & Adams’ participation as a Stakeholder Partner was invaluable in the setting up of The CEO SleepOut™ and it’s various divisions,” said SleepOut SA CEO, Ali Gregg. “Importantly, we have a group of people and corporates whose first responsibility is to the identified beneficiaries we support, and a group that understands the value of creating opportunities for donors to develop empathy with those they are assisting.”

“This is a significant movement for positive change on the South African landscape at the moment, and we are both humbled and thrilled to be a champion for the challenge again,” added Gérard du Plessis.

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