Corporate Social Investment is not a competitive sport. So when other philanthropic organisations approach us with a great collaborative social responsibility project that meets the requirements of our Social and Ethics Objectives, we jump at the opportunity. The CEO Sleep Out and the Jacaranda FM Good Morning Angels are two such examples of our spirit of teamwork-for-good.
Born from a desire to re-think, re-invent and re-energise the way we look at philanthropy, The CEO SleepOut™ is driven by the social enterprise, The Philanthropic Collection™ (Pty) Ltd. As part of the worldwide movement of social innovation, The CEO SleepOut™ has spread its message to all corners of the globe, challenging C-Suite members, influencers and decision makers from organisations throughout South Africa to Rise To The Challenge and spend a winter’s night on the streets, raising funds and collecting items of need for various appointed Beneficiaries. The Event is equally focused on Participants gaining genuine empathy for vulnerable communities and the homeless through their experience, as this is where a truly philanthropic mindset begins, which leads to continuous, sustainable social change. Adams & Adams was involved in the 2015 and 2016 initiatives as legal sponsor.