Adams & Adams continues to synergise and expand its African Network. Sub Saharan Africa’s largest intellectual property law firm, Adams & Adams, has established an Associate office in The Gambia which also services Liberia and Sierra Leone. This brings to 18 the number of associated offices in different African countries that form part of the Adams & Adams Africa Network (AAAN).
“Our focus has always been to add exceptional value to our clients’ experience. We target strategic associations with firms whose work ethic and standards mirror those of our own. At the heart of this approach is to enhance the experience for the client and to add a high level of comfort to client in knowing that the matter will be handled the same whether in South Africa or at our Associate firms. High standards are expected of our offices and we ensure continued adherence by a rigorous Due Diligence process that each associate firm must undergo. Our strategy remains to empower our associate offices by exposing them to our lawyers’ vast legal knowledge accumulated over the 109 years that Adams & Adams has been in operation.” Simon Brown, Partner and Chair of the Africa IP Committee.
A&A’s strategy has not only been to grow in Africa for the sake of expansion but to ensure any association is beneficial to its clients by aligning workflows leading to greater efficiency and more advantageous pricing to its clients. This new office continues to solidify the shift in Adams & Adams focus on Africa which began a number of years ago but gained traction and momentum with the emergence of the African economy’s growth potential. In the past four years, Adams & Adams has also established associate offices in Kenya (2013), Nigeria and Ghana (2014) and Egypt, which also covers the other North African countries of Algeria, Libya, Morocco, Sudan and Tunisia, (2015).
As testament to its African influence and experience, Adams & Adams recently held its annual showpiece event, the Africa Network Meeting which took place at the Adams & Adams Head Office in Pretoria, South Africa from 11 – 12 August 2016. Now in its fourth year, this first of its kind event, continues to be the largest meeting of top IP practitioners and administrators in Africa.
Adams & Adams is an African institution and continues to be passionate about Africa and the role that IP will ultimately play in the sustained economic growth of the continent.