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Published Date: July 25, 2016

Leaders of South African design were honoured on Saturday evening at the fourth annual Southern Guild Design Foundation Awards ceremony, held at Southern Guild Gallery in Woodstock, Cape Town. The awards acknowledge the industry’s top achievers as trailblazers in local design, manufacture, monetisation and innovation.

Pichulik, a bespoke range of accessories designed by Katherine-Mary Pichulik, was conferred the Adams & Adams Maker to Market Award. The award recognises artists or designers who tangibly understand the value of marketing, consumer interaction, packaging and delivery.

“A Design Foundation Award is one of the most prestigious accolades a South African design company can receive,” said Guild board member Trevyn McGowan. “It’s not solely about recognising immense success and awarding new talent – the awards are part of the foundation’s greater goal of supporting the industry and aiding in its global growth.”

Patent Attorney and Partner at Adams & Adams, Philip Pla, presented the Maker to Market Award to Pichulik. “South Africa’s rich heritage of solving problems and creating solutions is celebrated in the Southern Guild Design Foundation Awards, and as a leading IP firm with interests in protecting and commercialising our country’s design genius, Adams & Adams is proud to be part of this celebration of talent,” he said.

Pichulik’s elaborate jewelry items are regularly featured in global fashion titles, with Vogue Magazine naming her as one of Africa’s ‘top ten fashion brands to watch’ in 2015. “Besides being a trained artist, Katherine-Mary is also a qualified pâtissière,” added Adams & Adams Partner, Mariëtte du Plessis. “If thousands of reality cookery shows have taught us anything, it’s that a world-class pastry chef is able to take fairly humdrum ingredients and, with vision and attention to detail, synthesise them into a delicious dessert that everyone ‘just has to taste’!” Her patisserie skills have very obviously given Pichulik an advantage in understanding her market and product delivery.

Besides the award, Pichulik’s ‘sugar rush’ in jewellery design will also receive professional legal assistance from Adams & Adams, Africa’s leading intellectual property law firm. “Katherine-Mary’s products are already available in 14 territories across the globe, so it is imperative that we evaluate, protect and plan for the growth of the Pichulik IP portfolio,” says du Plessis.

Adams & Adams, South Africa’s largest Intellectual Property law firm, is a proud partner of the Southern Guild Design Foundation. For assistance and advice with trade marks, designs, copyright and patents, email

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Philip Pla
Partner | Patent Attorney
Mariette du Plessis
Partner | Trade Mark Attorney

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