- 5 Aug 2016
- Posted by: Adams & Adams
- Category: IPLive - welcome to our blog on IP commercialisation
Online advertising, in South Africa, is a billion Rand industry. It provides brand owners a dynamic way of targeting relevant customers. However, it also provides competitors with ever more ways of attacking market share. This presentation focused on legal strategies to help protect your brand in the face of the online revolution, and how to fully exploit the opportunities provided by this exciting medium.
Check back soon to find out about the next breakfast seminar.