In the wake of winning the Sunday Times Top Brands award in the petrol station category for the sixth consecutive year, Engen is continuing to roll-out signature convenience offerings across its network.
A leading producer and marketer of fuels, lubricants and oil-based products, Engen also provides associated convenience services, including fast food and restaurant partnerships, Wi-Fi, Butcher’s Best Biltong Bars and Pure Water on Tap water bars.
After a successful pilot at four forecourts, the company plans to roll out Pure Water on Tap nationally. Established in response to customer demand for affordable, quality water, customers can either refill their own bottles at the water bars or purchase pre-filled supplies at reduced rates. The water bars account for approximately 35% of total water category sales at the pilot sites, and that number is growing. The end product provides health benefits as pure water is forced across a membrane, leaving impurities behind.
According to Engen’s Retail Business Manager Seelan Naidoo, “A refill using your own bottle will cost around R1 per litre. So a customer who brings in a 5L bottle will only pay R5 to top up. Purchasing a pre-filled bottle also sells at a lower price. A 500ml prefilled bottle costs around R4.50.”
Customers have the option of buying pre-filled bottles of pure water in 500ml, 750ml, 1L and 5L containers or topping up their 5L, 10L, 20L, and 25L bottles.
In addition to the consumer benefits, the water bars are environmentally friendly and promote water conservation. For every litre purified, there is an additional two litres of water that can be recycled and used by dealers as grey water, and stored in tanks; a move that will reduce the company’s carbon footprint.
Engen’s Sales and Marketing General Manager, Joe Mahlo says, “As South Africans grapple with water quality, restrictions, drought and water constraints, we believe that our Pure Water On Tap offering is one way in which our customers can access good quality fresh water at affordable prices. In a small way, this concept assists customers in mitigating a dry future and activates a conservation mind set while also cutting back on costs.”
ABOUT ADAMS ON AFRICA | ISSUE 1
This article is part of a new quarterly digital publication, Adams on Africa. The publication aims to provide you with the necessary information and updates on developments in business and the law in Africa. We welcome your feedback. Articles in this issue:
A NEW CONVERSATION ON AFRICA
AFRICA REGIONAL REPORT
CHAPTER 9: THE POWERS OF THE PUBLIC PROTECTOR
DISSECTING THE NEW IP CONSULTATIVE FRAMEWORK
HOW OIL PRICES IMPACT AFRICA
ADDLED BY THE INTERWEBS
AFRICA’S LEADING LADIES
BANKING ON THE MAPUTO CORRIDOR
TOURISM – A MARKET OF OPPORTUNITIES
PHILANTHROPY’S PURPLE RAIN
PURE WATER ON TAP