Jenny Pienaar

Jenny Pienaar

Jenny Pienaar


Trade Mark Attorney


  • Specialisation

  • Bio

    Jenny is a partner in the Adams & Adams Trade mark Department.  Her areas of practice include trade mark litigation, domain name registration and securing domains from unlawful proprietors, as well as litigation relating to copyright, passing-off, unlawful competition, company name objections and related issues.  Her expertise also incorporates advertising law and regulatory compliance issues.

    Her areas of practice include all aspects of trade mark litigation, including oppositions to the registration of trade marks in South Africa and throughout Africa. For her local South African clients, and for foreign clients, Jenny litigates to protect their trade marks globally and not only in South Africa. The firm’s network of agents in Africa are well placed to assist her and her clients in all aspects of trade mark and copyright enforcement throughout the continent. By virtue of the nature of her clients’ trade interests, she has expanded her area of practice to include all aspects of advertising and industry regulatory compliance. She has contributed towards numerous international publications, the most recent of which include the South African chapters of the World Trade Mark Review: Pharmaceutical Trademarks 2014/2015; the Global Advertising Lawyers Alliance’s book Advertising Law: A Global Legal Perspective (2015); and the Life Sciences Multi-Jurisdictional Guide (2014 and 2015, 2016 – 2018, Life Sciences Global Guide (2018 -2019), Global Advertising Lawyers Alliance’s book Social Media in Advertising: A Global Perspective (2018).

  • Academic

    • BA – University of Stellenbosch | 1988
    • LLB – University of Cape Town | 1991

  • Qualifications

    • Admitted Attorney | 1994
    • Qualified Trade Mark Practitioner | 2004
    • WTR 1000 – Tier 1 Ranked: Trademark Litigation, Prosecution & Strategy | 2018

  • Credentials

    Jenny is a fellow of the South African Institute of Intellectual Property Law (SAIIPL), the Licensing Executive Society (LES), the Law Society of the Northern Provinces and the French/South African Chamber of Commerce and Industry (FSACCI). She is also a member of INTA and the Pharmaceutical Trade Mark Group (PTMG). Adams & Adams is the South African member of the Global Advertising Lawyers Alliance (GALA) and Jenny is the President of the Europe Middle East and Africa Region of GALA and a member of the GALA Executive Committee.

    Chambers Global: Ranked band 3 lawyer | 2019

    WTR 1000 – Silver: Trademark enforcement, litigation, prosecution & strategy | 2018, 2019