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Eugene Honey

Partner | Attorney

Contact details

+27 11 895 1041
eugene.honey@adams.africa
2nd Floor, 34 Fredman Drive, Sandton, South Africa

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About me

Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management since 1991. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa since 2002.

  • Trade Marks across Africa
  • Strategic Intellectual Property Advice and Portfolio Management
  • Commercial IP and due diligences
  • Licensing, franchising and distribution agreements

Academic Record

  • LLB – Rhodes University | 1988
  • BCom – Rhodes University | 1986

Qualifications

  • Registered Trade Mark Attorney | 1996
  • Registered Trade Mark Practitioner | 1996
  • Admitted Attorney | 1991

Credentials

  • Franchise Association of South Africa (FASA) – Exco Member
  • International Trade Mark Association (INTA) – Members
  • Itech Law – Member
  • Johannesburg Attorneys Association (JAA) – Member
  • Legal Practice Council (LPC) – Member
  • Licensing Executives Society International (LES) – Member

Accolades

  • Chambers Global: Ranked Band 3 Lawyer | 2016 – 2018
  • Hall of Fame – Franchise Association of South Africa
  • Who’s Who Legal Ranking – Franchising | 2017 – 2019
  • WTR 1000 – Ranked “Recommended” in Prosecution & Strategy | 2018 – 2024
  • Best Lawyers® – Franchise Law | 2022 – 2024
  • Best Lawyers® – Lawyer of the Year for Franchise Law in JHB, South Africa | 2023
  • Legal 500 – Key Individual | 2022 – 2023
  • Legal 500 – Recommended Individual | 2023

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