Eugene Honey
About
Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management since 1991. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa since 2002.
- Trade Marks across Africa
- Strategic Intellectual Property Advice and Portfolio Management
- Commercial IP and due diligences
- Licensing, franchising and distribution agreements
Academic Record
- LLB – Rhodes University | 1988
- BCom – Rhodes University | 1986
Qualifications
- Registered Trade Mark Attorney | 1996
- Registered Trade Mark Practitioner | 1996
- Admitted Attorney | 1991
Credentials
- Franchise Association of South Africa (FASA) – Exco Member
- International Trade Mark Association (INTA) – Members
- Itech Law – Member
- Johannesburg Attorneys Association (JAA) – Member
- Legal Practice Council (LPC) – Member
- Licensing Executives Society International (LES) – Member
- Listed in The Best Lawyers: South Africa in Franchise Law (2022 – 2026)
- Best Lawyers® – Lawyer of the Year for Franchise Law in JHB, South Africa | 2023
- WTR 1000 – Ranked Recommended in Prosecution & Strategy | 2018 – 2024
- WTR 1000- Ranked Silver in Prosecution and Strategy | 2025 – 2026
- Legal 500 – Recommended Lawyers: Intellectual Property | 2023
- Who’s Who Legal Ranking – Franchising | 2017-2019, 2021
- Chambers Global: Ranked Lawyer | 2016 – 2018
- Hall of Fame – Franchise Association of South Africa
- Recognised by The Best Lawyers in the 2026 Edition “Lawyer of the Year” Awards in Franchising Law
- Listed in The Best Lawyers: South Africa in Intellectual Property Law (2025 – 2026)
Competition Commission to examine competition dynamics in franchising sector
On 26 June 2026, the Competition Commission published draft Terms of Reference for a proposed market inquiry into South Africa’s franchising sector. The market inquiry is initiated because the Commi...
July 10 2026
Regulatory Update: Court suspends new Ministry oversight measures affecting IP processes in Kenya
The Ministry of Investments, Trade and Industry in Kenya recently issued a directive to the Managing Director of the Kenya Industrial Property Institute (KIPI), which provided that no trade marks, pat...
October 24 2025
Africa Update 2020 - Botswana
Author: Eugene Honey Registry Visit In July 2019, Adams & Adams partner, Eugene Honey and Trade Mark Administrator, Shakes Mashaba travelled to Gaborone to visit our Associate Office, as well as t...
September 01 2020