
Eugene Honey
About
Eugene Honey has specialised in Trade Marks and Copyright matters, as well as Commercial IP matters including Franchising and Licensing, IP valuations, IP Due Diligence and IP portfolio management since 1991. He acts for many local and international trade mark Proprietors, Licensors and Franchisors. He has been on the EXCO and has been the legal advisor to the Franchise Association of South Africa since 2002.
- Trade Marks across Africa
- Strategic Intellectual Property Advice and Portfolio Management
- Commercial IP and due diligences
- Licensing, franchising and distribution agreements
Academic Record
- LLB – Rhodes University | 1988
- BCom – Rhodes University | 1986
Qualifications
- Registered Trade Mark Attorney | 1996
- Registered Trade Mark Practitioner | 1996
- Admitted Attorney | 1991
Credentials
- Franchise Association of South Africa (FASA) – Exco Member
- International Trade Mark Association (INTA) – Members
- Itech Law – Member
- Johannesburg Attorneys Association (JAA) – Member
- Legal Practice Council (LPC) – Member
- Licensing Executives Society International (LES) – Member

Africa Update 2020 - Botswana
Author: Eugene Honey Registry Visit In July 2019, Adams & Adams partner, Eugene Honey and Trade Mark Administrator, Shakes Mashaba travelled to Gaborone to visit our Associate Office, as well as t...
September 01 2020

South Africa | A New Franchising Code is Imminent
Filling the gaps present in the Consumer Protection Act (CPA) 2008, the Franchising Association of South Africa’s (FASAs) will regulate the relationship between franchisors and franchisees going-for...
November 24 2019

A NO-NONSENSE GUIDE TO THE LEGAL ASPECTS OF FRANCHISING
A Franchise Agreement is a sophisticated form of Licence Agreement. It is therefore necessary to first look briefly at what a license is and what can be licensed. The image below sets out the esse...
August 26 2018