FREQUENTLY ASKED QUESTIONS
Protection of Well Known Trade marks
Madrid Registrations Enforceable
First to File Jurisdiction
Opposition Proceedings Possible
Non-use Period For Cancellation
Custom Recordals Possible
Yes
Yes
No
No
3 Years
Yes
No
No
Yes
Yes
2 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
No
No
Yes
3 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
No
Yes
Yes
3 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
Yes
Yes (OAPI)
Yes
Yes
No
5years
No
Yes (OAPI)
No
No
No
3 years
No
Yes
No
Yes
No
5 years
No
Yes
Yes
Yes
Yes
5years
Yes
Yes (OAPI)
Yes
Yes
Yes
5years
No
N/A
N/A
N/A
N/A
N/A
No
No
No
No
Yes
3 years
No
Yes
No
Yes
Yes
3 years
Yes
Yes (OAPI)
Yes
Yes
Yes
3 years
No
Yes
No
No
Yes
5 years
No
Yes
No
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
Yes
No
Yes
5 years
Yes
Yes
No
No
Yes
3 years
No
Yes
No
Yes
Yes
5 years
No
Yes
No
Yes
Yes
5 years
No
No
Yes
Yes
No
3 years
No
Yes
No
No
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
Yes
No
Yes
3 years
Yes
Yes
Yes
Yes
Yes
5 years
Yes
Yes
Yes
No
Yes
5 years
No
Yes
No
No
Yes
3 years
No
Yes (OAPI)
Yes
Yes
Yes
3 years
No
Yes
Yes
Yes
Yes
5 years
No
Yes
Yes
Yes
Yes
5 years
No
Yes
No
Yes
Yes
3 years
No
Yes
No
Yes
Yes
5 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
No
No
Yes
3 years
No
No
No
No
Yes
5 years
No
No
No
Yes
Yes
3 years
No
Yes
No
No
Yes
5 years
Yes
No
No
No
No
N/A
No
Yes
Yes
Yes
Yes
5 years
Yes
Yes
No
No
3 years
No
Yes (OAPI)
Yes
Yes
Yes
5 years
No
Yes
Yes
Yes
Yes
5 years
Yes
Yes
No
No
Yes
3 years
No
Yes
No
Yes
Yes
5 years
No
Yes
No
No
Yes
3 years
No
Yes
No
No
Yes
5 years
Yes

What we do

Adams & Adams has a team of experienced attorneys specialising in all forms of IP enforcement and has represented both local and foreign clients in several high-profile and precedent-setting cases.

Through our enforcement services, we protect and defend our clients’ rights not only in South Africa but across the African continent by way of Court proceedings, trade mark oppositions and cancellations, company name objections, domain name disputes, online content take-down procedures, advertising complaints, custom recordals and anti-counterfeiting proceedings.

We also assist in maintaining your trade mark rights through the constant scanning of new applications for potential violations and regular checks for infringement. Not all disputes require the onset of litigation, and our litigators are equally experienced in the negotiation and conclusion of settlement agreements and seeking and achieving commercially sound solutions.

Our extensive footprint and depth of knowledge and experience give us a unique advantage in the ability to advise clients on enforcement strategies and their execution in Africa.

Trade Marks Related Articles
View All
news

Summary of Aspen v Adcock [2025] 017055-25

The case of Aspen Pharmacare Holdings Group & Pharmacare Limited v Adcock Ingram Healthcare (Pty) Ltd & Adcock Ingram Intellectual (Pty) Ltd, was recently heard in the High Court and judgment ...

Dale HealyIntellectual PropertyTrade Marks
news

The pop-up that popped in and popped out: Off Rhode trade mark concerns

Influencer beauty gurus of South Africa were abuzz this past weekend with the announcement of a Rhode pop-up store at Mall of Africa. TikTokers wasted no time in running to secure the bag and soon fee...

Intellectual PropertyKim RampersadhNontando TusiTrade Marks
news

Out with the Old and in with the New: Refreshing your brand with Intellectual Property in Mind

What do the following brands all have in common? A brand refresh, of course! Refreshing your brand can be an exciting way to modernise your business and keep it relevant to customers. But while you...

Intellectual PropertyMelissa MorrisTrade Marks

How can we help you?

We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 23 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.