Trade Marks in Africa
























































What we do
Adams & Adams has a team of experienced attorneys specialising in all forms of IP enforcement and has represented both local and foreign clients in several high-profile and precedent-setting cases.
Through our enforcement services, we protect and defend our clients’ rights not only in South Africa but across the African continent by way of Court proceedings, trade mark oppositions and cancellations, company name objections, domain name disputes, online content take-down procedures, advertising complaints, custom recordals and anti-counterfeiting proceedings.
We also assist in maintaining your trade mark rights through the constant scanning of new applications for potential violations and regular checks for infringement. Not all disputes require the onset of litigation, and our litigators are equally experienced in the negotiation and conclusion of settlement agreements and seeking and achieving commercially sound solutions.
Our extensive footprint and depth of knowledge and experience give us a unique advantage in the ability to advise clients on enforcement strategies and their execution in Africa.

Summary of Aspen v Adcock [2025] 017055-25
The case of Aspen Pharmacare Holdings Group & Pharmacare Limited v Adcock Ingram Healthcare (Pty) Ltd & Adcock Ingram Intellectual (Pty) Ltd, was recently heard in the High Court and judgment ...
May 13 2025

The pop-up that popped in and popped out: Off Rhode trade mark concerns
Influencer beauty gurus of South Africa were abuzz this past weekend with the announcement of a Rhode pop-up store at Mall of Africa. TikTokers wasted no time in running to secure the bag and soon fee...
March 19 2025

Out with the Old and in with the New: Refreshing your brand with Intellectual Property in Mind
What do the following brands all have in common? A brand refresh, of course! Refreshing your brand can be an exciting way to modernise your business and keep it relevant to customers. But while you...
March 07 2025
How can we help you?
We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 23 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.