Trade Mark Litigation
Trade Mark Litigation
Through our enforcement services, we protect and defend our clients’ rights not only in South Africa but across the African continent by way of Court proceedings, trade mark oppositions and cancellations, company name objections, domain name disputes, online content take-down procedures and advertising complaints. We specialise not only in the infringement of registered trade marks in terms of local legislation, but also in the infringement of unregistered trade marks in terms of the common law through legal actions.
We also assist in maintaining your trade mark through the constant scanning of new applications for potential violations and regular checks for infringement. Not all disputes require the onset of litigation, and our litigators are equally experienced in the negotiation and conclusion of settlement agreements and seeking and achieving commercially sound solutions.
Our extensive footprint and depth of knowledge and experience give us a unique advantage in the ability to advise clients on enforcement strategies and their execution in Africa.
Contact One of Our Trade Mark Litigation Law Professionals
The Trade Mark That Refused to Die: Deadwood or Zombie?
The Case of Altron Ltd v Tracker (Pty) Ltd Pretoria High Court, 2026 A trade mark unused for almost ten years might ordinarily be destined for removal. Yet in Altron v Tracker, residual reputation hel...
August 27 2026
More Than Code: Protecting Intellectual Property in Mobile Application Development
In today’s digital economy, mobile applications have become essential tools for businesses to deliver services, drive innovation and engage with customers. Whether developed for internal operati...
August 24 2026
The Growing Push for AI Transparency: What South African Businesses Should Know
Artificial intelligence has moved beyond the hype and is now delivering real business value, as companies across the world use it to generate marketing material, social media content, product images, ...
August 21 2026
How can we help you?
We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 23 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.































