Searches and Filing
Trade Mark Searches, Filing and Prosecution
We identify the classes of interest, assess the suitability and strength of the proposed trade mark, and conduct trade mark clearance searches focusing on availability and registrability. We look to identify and advise you on any potential conflicts by virtue of prior rights or registrability pitfalls such as language barriers or negative connotations before filing your trade mark.Once filed, we deal with official actions by complying with conditions of acceptance or filing submissions to address any conflicts or registrability concerns. Following acceptance of your trade mark, we arrange and facilitate publication and registration to complete the process. We assist with searches, filing and prosecution in Africa and internationally.
We use state of the art technology and programs to effectively manage trade mark portfolios and maintain records. We also provide our clients with access to a portal which provides live updates on the status of their trade marks and enables them to generate tailored reports.
Contact One of Our Trade Mark Prosecution Law Professionals
Famous Faces, Hidden Risks: Using Celebrity Images on Merchandise in South Africa
A photograph of a famous athlete on a t-shirt. A tote bag featuring a well-known actor. A coffee mug bearing the likeness of a popular influencer. Celebrity-driven merchandise has become increasingly ...
October 21 2026
Is Your Trade Mark Portfolio Keeping Up With Your Business?
“We registered our trade mark years ago. We’re covered.” Are you? It’s a question every business owner should ask. Many businesses view trade mark registration as a once-off ex...
October 14 2026
Netflix and the Reach of Reputation: a Taiwan Trade Mark Decision and the South African Perspective
A recent decision of the Taiwan Intellectual Property Office (“TIPO”) illustrates how trade mark protection operates where competing marks consist essentially of stylised single letter devices, an...
October 14 2026
How can we help you?
We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 24 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.