Searches and Filing
Trade Mark Searches, Filing and Prosecution
We identify the classes of interest, assess the suitability and strength of the proposed trade mark, and conduct trade mark clearance searches focusing on availability and registrability. We look to identify and advise you on any potential conflicts by virtue of prior rights or registrability pitfalls such as language barriers or negative connotations before filing your trade mark.Once filed, we deal with official actions by complying with conditions of acceptance or filing submissions to address any conflicts or registrability concerns. Following acceptance of your trade mark, we arrange and facilitate publication and registration to complete the process. We assist with searches, filing and prosecution in Africa and internationally.
We use state of the art technology and programs to effectively manage trade mark portfolios and maintain records. We also provide our clients with access to a portal which provides live updates on the status of their trade marks and enables them to generate tailored reports.
Contact One of Our Trade Mark Prosecution Law Professionals
The Trade Mark That Refused to Die: Deadwood or Zombie?
The Case of Altron Ltd v Tracker (Pty) Ltd Pretoria High Court, 2026 A trade mark unused for almost ten years might ordinarily be destined for removal. Yet in Altron v Tracker, residual reputation hel...
August 27 2026
More Than Code: Protecting Intellectual Property in Mobile Application Development
In today’s digital economy, mobile applications have become essential tools for businesses to deliver services, drive innovation and engage with customers. Whether developed for internal operati...
August 24 2026
The Growing Push for AI Transparency: What South African Businesses Should Know
Artificial intelligence has moved beyond the hype and is now delivering real business value, as companies across the world use it to generate marketing material, social media content, product images, ...
August 21 2026
How can we help you?
We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 23 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.