Searches and Filing
Trade Mark Searches, Filing and Prosecution
We identify the classes of interest, assess the suitability and strength of the proposed trade mark, and conduct trade mark clearance searches focusing on availability and registrability. We look to identify and advise you on any potential conflicts by virtue of prior rights or registrability pitfalls such as language barriers or negative connotations before filing your trade mark.Once filed, we deal with official actions by complying with conditions of acceptance or filing submissions to address any conflicts or registrability concerns. Following acceptance of your trade mark, we arrange and facilitate publication and registration to complete the process. We assist with searches, filing and prosecution in Africa and internationally.
We use state of the art technology and programs to effectively manage trade mark portfolios and maintain records. We also provide our clients with access to a portal which provides live updates on the status of their trade marks and enables them to generate tailored reports.
Contact One of Our Trade Mark Prosecution Law Professionals
Registered Today, Problem Tomorrow: Why Early Company Name Objections Matter
A Company Name Can Threaten Your Brand Long Before Trading Begins Many businesses assume brand protection only becomes relevant once a competing business starts operating in the market. In reality, So...
September 15 2026
There’s no smoke without combustibles
Following the adoption of the motion of desirability in June this year, the Portfolio Committee on Health commenced its section-by-section deliberations on the Tobacco Products and Electronic Delivery...
September 09 2026
The Trade Mark That Refused to Die: Deadwood or Zombie?
The Case of Altron Ltd v Tracker (Pty) Ltd Pretoria High Court, 2026 A trade mark unused for almost ten years might ordinarily be destined for removal. Yet in Altron v Tracker, residual reputation hel...
August 27 2026
How can we help you?
We have offices in four major cities in South Africa: Pretoria, Johannesburg, Cape Town, and Durban. Additionally, we have 23 associate offices in the rest of Africa, the firm serves as a gateway into Africa for IP clients. Please contact your nearest office for any legal enquiry or assistance.






































