Chanel Tewary

As consumers increasingly turn to social media for recommendations, influencer marketing has become one of the fastest-growing and most influential forms of advertising and one of the most valuable tools available to brand owners. By leveraging the reach and credibility of social media personalities, businesses can engage consumers in ways that traditional advertising often cannot. […]

The global industry is awash in “dupes”, cheaper alternatives that mimic the look and feel of popular high-end products. Dupes thrive in an economy where consumers crave the taste of luxury at budget prices. Social media has supercharged the rise of dupes, where a single viral video can undercut sales of a cult-favourite product overnight. […]

The High Court of South Africa Kwa-Zulu Natal Local Division, Durban delivered a judgment in a passing off case between Fuel Trailers (Pty) Limited t/a Trailers & Tankers (“Trailers & Tankers”) and St Logistics (Pty) Limited t/a Jikelele Tankers & Trailers (“Jikelele”). The Court found that Jikelele’s use of the ORANGE TRAILER logo was already […]

What are the boundaries when it comes to registering the name of a place, country, city or town as a trade mark? This is the question that the Grand Board of Appeal of the European Union Intellectual Property Office (EUIPO) is set to decide when it hears its first ever oral appeal in a matter […]