Debbie Marriott
Mr D’s disparaging advertisement that imitated Massmart’s MAKRO MOOD Campaign
The Directorate of the Advertising Regulatory Board (“ARB”) was recently called upon to adjudicate a competitor complaint filed by Massmart IP (Pty) Ltd against Mr Delivery (Pty) Ltd. Mr D’s advertisements in issue were posted on YouTube and broadcast on radio. The radio commercial features a distinctive-sounding voice-over stating: “Hmmm, what’s that? Black Friday specials […]
February 20, 2025|