Esmé van Rooyen

“What’s in a name? That which we call a rose by any other name would smell just as sweet.” William Shakespeare used this line in his play Romeo and Juliet to convey that the naming of things is irrelevant; however, in our modern fast paced society, driven by brands...

Trade mark protection is crucial for any brand owner, but it can sometimes create practical difficulties from a business perspective. When new trade mark applications are published by registries, information about a company or a brand owner’s new product or service is...