Marcelle Samons
SIMPLY LOVELY: A SIMPLE CASE THAT DEMONSTRATES THE IMPORTANCE OF TRADE MARK PROTECTION
The phrase SIMPLY LOVELY might sound simple and not too special, but it is, in fact, rather renowned, at least in the Formula 1 community. “SIMPLY, SIMPLY LOVELY” were the words used by Max Verstappen over the Red Bull team radio after overtaking Sebastian Vettel during the 2017 Mexican Grand Prix. The phrase SIMPLY LOVELY […]
October 22, 2024|
An Intellectual Property “Starter Kit” for Startups
Intellectual capital, intellectual property, trade marks, company names, domain names, clearance searches, licensing, patents, designs, trade secrets, copyright … These words or phrases may sound like buzzwords to entrepreneurs, but these words and phrases are keywords for the long-term success of any enterprise. Intellectual property comprises intangible assets which should be protected and leveraged to […]
July 17, 2024|
Influencer Marketing and Intellectual Property: How to Gain a Competitive Advantage
It is no secret that influencers are currently at the forefront of the marketing industry. It comes as no surprise when products or services “go viral” as a result of their promotion through influencers on online platforms. Enterprises are leveraging influencers’ reputations and brands to acquire goodwill in their own brands and to put the […]
July 12, 2024|