Michelle Langeveld

Comic Con has once again returned to South Africa. These pop culture conventions have evolved into global platforms for expression, commerce, and fan engagement, bringing together costume design, performance, merchandising, and digital content creation in a shared environment where fictional worlds are brought to life. In South Africa, as elsewhere, Comic Con has become both […]

Ambush marketing and the 2022 Rugby World Cup Sevens With the upcoming Rugby World Cup Sevens being hosted at the Cape Town Stadium (purpose built for the 2010 FIFA World Cup), one cannot help but think back to the FIFA World Cup and the ambush marketing tactics on display before and during the tournament. While […]