The Advertising Regulatory Board (ARB) officially opened for business in November and has already handed down its first ruling. But it remains to be seen how effective the ARB may be in regulating local advertising.
Robyn Müller-Mabuza
BURNBERRY | PRODUCT DESTRUCTION AS IP STRATEGY
Luxury British clothing brand BURBERRY recently 'came under fire' for destroying clothing items worth more than £28 million (almost R500 million). It is no secret that well-known and highly coveted brands spend millions on advertising, promoting and protecting their...
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