Tshireletso Tlholoe

NAVIGATING ZAMBIA’S NEW TRADE MARKS ACT: PRACTICAL INSIGHTS FOR TRADE MARK PROSECUTION

On 31 December 2025, Zambia ushered in a new era for trade mark protection with the enactment of Trade Marks Act No. 11 of 2023 (the Act), following the signing of Statutory Instrument No. 86 of 2025. The Act repeals the long-standing Trade Marks Act of 1958, marking a comprehensive reform of Zambia’s trade mark […]

Femke van DykIntellectual PropertyTrade MarksTshireletso Tlholoe

Brand Protection – Why a trade mark attorney is key to building and safeguarding your brand

In the world of social media, viral moments can change everything overnight. TikTok creator Jools LeBron experienced this firsthand when her phrase, “very demure, very mindful,” went viral, earning her over 2 million followers. However, the excitement of her newfound success quickly faded when another individual, Jefferson Bates, filed an application to register, as a […]

Alicia van der WaltIntellectual PropertyTrade MarksTshireletso Tlholoe