Tshireletso Tlholoe

SIERRA LEONE TRADE MARKS REGULATIONS, 2024 NOW IN FORCE

The Trade Marks Regulations, 2024 have officially come into force in Sierra Leone following its publication as Statutory Instrument No. 19 of 2024. The new regulations are intended to establish a comprehensive procedural framework governing trade mark practice in Sierra Leone, ensuring clarity and certainty in relation to national and international filings, enforcement mechanisms, and […]

Adams NewsFemke van DykFIRM NEWSSierra LeoneTshireletso Tlholoe

NAVIGATING ZAMBIA’S NEW TRADE MARKS ACT: PRACTICAL INSIGHTS FOR TRADE MARK PROSECUTION

On 31 December 2025, Zambia ushered in a new era for trade mark protection with the enactment of Trade Marks Act No. 11 of 2023 (the Act), following the signing of Statutory Instrument No. 86 of 2025. The Act repeals the long-standing Trade Marks Act of 1958, marking a comprehensive reform of Zambia’s trade mark […]

Femke van DykIntellectual PropertyTrade MarksTshireletso Tlholoe

Brand Protection – Why a trade mark attorney is key to building and safeguarding your brand

In the world of social media, viral moments can change everything overnight. TikTok creator Jools LeBron experienced this firsthand when her phrase, “very demure, very mindful,” went viral, earning her over 2 million followers. However, the excitement of her newfound success quickly faded when another individual, Jefferson Bates, filed an application to register, as a […]

Alicia van der WaltIntellectual PropertyTrade MarksTshireletso Tlholoe