The Madrid Protocol | 2020 Update
Although the Madrid system functions very well in most countries outside of Africa where IP laws are at similar stages of development and IP Offices utilize advanced technologies and maintain digital registers and systems, the reliance on the Madrid-system in most African countries carries with it a degree of commercial risk (the level of which depends on the jurisdiction concerned).
#AD OR #ATRISK? What the Arb's Influencer Ruling Means for Brand Owners
As consumers increasingly turn to social media for recommendations, influencer marketing has become one of the fastest-growing and most influential forms of advertising and one of the most valuable to...
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The Art of Choosing a Trade Mark
For many business owners, choosing a name for a new business venture is an exciting stage of building a brand. However, it is also one of the most important decisions you will make, as your trade name...
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Can You Recognise a Brand by Colour Alone? The Latest Instagram Trend Says Yes – But Trade Mark Law Isn't Quite So Simple
Instagram’s latest branding trend is simple: remove the logo, remove the name, and leave only colour swatches to choose from. Surprisingly, as it would appear from the comments and user engageme...
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