Branding

As consumers increasingly turn to social media for recommendations, influencer marketing has become one of the fastest-growing and most influential forms of advertising and one of the most valuable tools available to brand owners. By leveraging the reach and credibility of social media personalities, businesses can engage consumers in ways that traditional advertising often cannot. […]

For many business owners, choosing a name for a new business venture is an exciting stage of building a brand. However, it is also one of the most important decisions you will make, as your trade name often becomes your trade mark. A trade mark is a valuable asset that forms part of a business.  […]

Instagram’s latest branding trend is simple: remove the logo, remove the name, and leave only colour swatches to choose from. Surprisingly, as it would appear from the comments and user engagement, most people can still identify the brand’s colour palette and even a specific pantone within seconds. Whether it is the unmistakable purple of Cadbury, […]