Bontle Monnya

Jersey’s New Individual Fee Under the Madrid Protocol

The World Intellectual Property Organization (WIPO) has announced that, from 1 August 2026, the Bailiwick of Jersey will introduce an individual fee for designations under the Madrid Protocol. For businesses that use the Madrid System to secure international trade mark protection, the practical effect is that Jersey will now carry its own official fee and […]

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When Travel Becomes a Trade Mark

What IShowSpeed’s Africa Tour Teaches Us About Brand Power When global content creator IShowSpeed touched down in Africa, the internet did what it does best; it followed. From packed streets to spontaneous fan encounters, the trip was not just entertainment, it was brand expansion in real time. But beyond the viral clips and cultural moments […]

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