USE IT OR LOSE IT! HOW AN ICONIC BUT FORGOTTEN BRAND WAS RESURRECTED IN THE USA
How a savvy entrepreneur resurrected America’s “original cream-filled chocolate cookie”. As far as podcasts go, NPR’s Planet Money is right up there with the best! Which is why we were doubly delighted to hear an updated episode regarding the resurrection of the Hydrox chocolate cookie which had a strong focus on the nature of trade mark rights.
Famous Faces, Hidden Risks: Using Celebrity Images on Merchandise in South Africa
A photograph of a famous athlete on a t-shirt. A tote bag featuring a well-known actor. A coffee mug bearing the likeness of a popular influencer. Celebrity-driven merchandise has become increasingly ...
October 21 2026
Is Your Trade Mark Portfolio Keeping Up With Your Business?
“We registered our trade mark years ago. We’re covered.” Are you? It’s a question every business owner should ask. Many businesses view trade mark registration as a once-off ex...
October 14 2026
Netflix and the Reach of Reputation: a Taiwan Trade Mark Decision and the South African Perspective
A recent decision of the Taiwan Intellectual Property Office (“TIPO”) illustrates how trade mark protection operates where competing marks consist essentially of stylised single letter devices, an...
October 14 2026