USE IT OR LOSE IT! HOW AN ICONIC BUT FORGOTTEN BRAND WAS RESURRECTED IN THE USA
How a savvy entrepreneur resurrected America’s “original cream-filled chocolate cookie”. As far as podcasts go, NPR’s Planet Money is right up there with the best! Which is why we were doubly delighted to hear an updated episode regarding the resurrection of the Hydrox chocolate cookie which had a strong focus on the nature of trade mark rights.

The pop-up that popped in and popped out: Off Rhode trade mark concerns
Influencer beauty gurus of South Africa were abuzz this past weekend with the announcement of a Rhode pop-up store at Mall of Africa. TikTokers wasted no time in running to secure the bag and soon fee...
March 19 2025

The Constitutional Court Puts An End To Unfair Levies/Taxes Imposed On Indigenous Communities
Introduction The levies/taxes at issue were imposed on indigenous communities for different reasons, including for reporting a death in a family, relocation to another village, and the allocation of a...
March 17 2025

Out with the Old and in with the New: Refreshing your brand with Intellectual Property in Mind
What do the following brands all have in common? A brand refresh, of course! Refreshing your brand can be an exciting way to modernise your business and keep it relevant to customers. But while you...
March 07 2025