USE IT OR LOSE IT! HOW AN ICONIC BUT FORGOTTEN BRAND WAS RESURRECTED IN THE USA
How a savvy entrepreneur resurrected America’s “original cream-filled chocolate cookie”. As far as podcasts go, NPR’s Planet Money is right up there with the best! Which is why we were doubly delighted to hear an updated episode regarding the resurrection of the Hydrox chocolate cookie which had a strong focus on the nature of trade mark rights.

Summary of Aspen v Adcock [2025] 017055-25
The case of Aspen Pharmacare Holdings Group & Pharmacare Limited v Adcock Ingram Healthcare (Pty) Ltd & Adcock Ingram Intellectual (Pty) Ltd, was recently heard in the High Court and judgment ...
May 13 2025

Africa's Hidden Treasures: The WIPO Treaty Revolution
The African continent boasts a wealth of biodiversity and is a treasure trove of genetic resources and traditional knowledge. These valuable assets have long been a source of innovation and inspiratio...
May 06 2025

The pop-up that popped in and popped out: Off Rhode trade mark concerns
Influencer beauty gurus of South Africa were abuzz this past weekend with the announcement of a Rhode pop-up store at Mall of Africa. TikTokers wasted no time in running to secure the bag and soon fee...
March 19 2025