USE IT OR LOSE IT! HOW AN ICONIC BUT FORGOTTEN BRAND WAS RESURRECTED IN THE USA
How a savvy entrepreneur resurrected America’s “original cream-filled chocolate cookie”. As far as podcasts go, NPR’s Planet Money is right up there with the best! Which is why we were doubly delighted to hear an updated episode regarding the resurrection of the Hydrox chocolate cookie which had a strong focus on the nature of trade mark rights.
Chat Chat Chatterbot - Shall We Register Your Name?
So, you have birthed a chatbot and given it a name, what now? Should you register the name of the chatbot as a trade mark? The answer is a simple one, yes. If the chatbots are customer-facing, particu...
October 06 2026
Tacos, trade marks and the CHINGADA’S question: The curious case of a Cape Town restaurant name
I went to Chingada’s in Cape Town this week for Taco Tuesday. It is a striking restaurant: colourful, theatrical and deliberately Mexican in its presentation. As tends to happen when one encounters ...
October 06 2026
Your Brand Crossed the Border. Did Your Trade Mark?
Why foreign brand owners should protect their trade marks in South Africa By Amina Suliman and Ntethelelo Ndaba Your Brand Is Here. Are Your Rights? Expanding into a new market is exciting. Businesses...
October 01 2026