MIP podcast – The Trade Dress Code: Protection and Stopping Imitation

Out with the Old and in with the New: Refreshing your brand with Intellectual Property in Mind
What do the following brands all have in common? A brand refresh, of course! Refreshing your brand can be an exciting way to modernise your business and keep it relevant to customers. But while you...
March 07 2025

Mr D’s disparaging advertisement that imitated Massmart’s MAKRO MOOD Campaign
The Directorate of the Advertising Regulatory Board (“ARB”) was recently called upon to adjudicate a competitor complaint filed by Massmart IP (Pty) Ltd against Mr Delivery (Pty) Ltd. Mr D’s adv...
February 20 2025

It’s giving trade mark: the registrability and enforceability of Gen Z Slang in South Africa
With the emergence of Gen Z Slang, spoken by the generation born between 1997 and 2012, you would be forgiven for feeling cheugy (read “someone who is out of date”) when the language of these “d...
February 17 2025