Esmé van Rooyen
Location
4 Daventry Road, Pretoria, South Africa

Esmé van Rooyen

About

Esmé is a qualified attorney and trade mark practitioner specialising in trade mark litigation relating to trade marks, copyright, passing-off, domain name disputes, company name objections and advertising and regulatory issues in South Africa. Esmé also has experience in trade mark registration and portfolio management, including clearance, availability, registrability and infringement searches.

  • Trade Mark Litigation

Academic Record

  • LLB (Cum Laude) – University of the North West | 2014
  • BCom (Cum Laude) – University of the North West | 2012

Qualifications

  • Admitted Attorney | 2017
  • Registered Trade Mark Practitioner

Credentials

  • The Legal Practice Council – Member
Esmé van Rooyen News & Podcasts
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news

Where the streets have no names…

The City of Johannesburg Council issued a notice of its intention to consider the renaming of Sandton Drive to Leila Khaled Drive in September 2024. The proposed name change has been met with widespre...

Esmé van RooyenGérard du PlessisIntellectual PropertyTrade Marks
news

What’s in a (brand)name? Dos and don’ts when considering a new brand/trade mark

“What’s in a name? That which we call a rose by any other name would smell just as sweet.” William Shakespeare used this line in his play Romeo and Juliet to convey that the naming of things is ...

Esmé van RooyenIntellectual PropertyTrade Marks
news

Flying under the radar: What are stealth trade mark applications?

Trade mark protection is crucial for any brand owner, but it can sometimes create practical difficulties from a business perspective. When new trade mark applications are published by registries, info...

Esmé van RooyenIntellectual PropertyTrade Marks