
Esmé van Rooyen
About
Esmé is a qualified attorney and trade mark practitioner specialising in trade mark litigation relating to trade marks, copyright, passing-off, domain name disputes, company name objections and advertising and regulatory issues in South Africa. Esmé also has experience in trade mark registration and portfolio management, including clearance, availability, registrability and infringement searches.
- Trade Mark Litigation
Academic Record
- LLB (Cum Laude) – University of the North West | 2014
- BCom (Cum Laude) – University of the North West | 2012
Qualifications
- Admitted Attorney | 2017
- Registered Trade Mark Practitioner
Credentials
- The Legal Practice Council – Member

Where the streets have no names…
The City of Johannesburg Council issued a notice of its intention to consider the renaming of Sandton Drive to Leila Khaled Drive in September 2024. The proposed name change has been met with widespre...
October 18 2024

What’s in a (brand)name? Dos and don’ts when considering a new brand/trade mark
“What’s in a name? That which we call a rose by any other name would smell just as sweet.” William Shakespeare used this line in his play Romeo and Juliet to convey that the naming of things is ...
November 06 2023

Flying under the radar: What are stealth trade mark applications?
Trade mark protection is crucial for any brand owner, but it can sometimes create practical difficulties from a business perspective. When new trade mark applications are published by registries, info...
December 14 2022