Lisa van Zuydam

 Adams Adams Africa · MIP podcast – The Trade Dress Code: Protection and Stopping Imitation

It is no secret that trade secrets are very valuable intellectual property on which a business empire can be built. Simply look at KFC’s classified blend of eleven herbs and spices; Coca-Cola’s famously secret recipe; Google’s search algorithm; or any well-known perfume. Almost like the plot of a great spy film, trade secrets, their value […]