Adams Adams Africa · MIP podcast - The Trade Dress Code: Protection and Stopping Imitation
MIP podcast – The Trade Dress Code: Protection and Stopping Imitation
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Lisa van Zuydam
Jailed for being a blabbermouth – what you need to know about trade secrets
It is no secret that trade secrets are very valuable intellectual property on which a business empire can be built. Simply look at KFC’s classified blend of eleven herbs and spices; Coca-Cola’s famously secret recipe; Google’s search algorithm; or any well-known...
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