Melissa Morris

Side hustles usually begin quietly. They are the kinds of small, informal businesses people build alongside their main job or studies, often beginning with a simple concept and a name you quickly settle on before setting up an Instagram account to share your first products with people who already know you. At that stage, spending […]

Securing a trade mark registration feels like a turning point for any business. It signifies the moment your brand moves from being just an idea to being an asset recognised by law. Even so, many owners are left wondering what the practical implications are. Apart from the statutory recognition it provides, a trade mark holds […]

In today’s digital-first world, graphic design platforms like Canva and Adobe Express have become indispensable tools for entrepreneurs, startups, and creatives. These platforms offer accessible, affordable ways to create professional-looking logos. But a critical legal question arises: Is it possible to obtain trade mark protection for a logo you created with these platforms? The answer is: […]

What do the following brands all have in common? A brand refresh, of course! Refreshing your brand can be an exciting way to modernise your business and keep it relevant to customers. But while you’re giving your brand a new look, don’t forget to consider your intellectual property (IP). A brand refresh can help strengthen […]

As a millennial, it took me a while to embrace the Tiktok trend and ‘get with the Gen Z program’. In between billable work one evening, I found myself scrolling on the app and came across a local fashion influencer who was floored by the fact that an extremely popular insulated drink container (possibly the […]

The responsibility for the management of an IP portfolio for any business is a daunting task. For that reason, many entities create a dedicated position within their broader legal team to oversee and safeguard their IP. Having been thrown into this role myself in my career, I have compiled a list of a few tips […]